Your Voice Matters
Be expressive. It’s not necessarily what you say, but how you say it that will strike a chord in your readers’ heart, mind or soul. When visitors read an online article or land on your site, they are looking for an experience. Giving them more than what they expected will make them come back wanting more. We all know people can be reactionary at times in their way of thinking. Providing content that is entertaining, informational, clear and insightful will do wonders for your bottom line. A Hallmark card prompts an immediate sale and for the recipient, an emotional experience. When you invoke human emotion in one form or another into your content, the public responds.
Promotion Is Key
Any one can choose an awesome blog design and post great material. If no one reads it, it’s kind of pointless to waste the time and effort. Feed your posts to your Facebook, Twitter, Myspace profiles and also your hotmail, aol and yahoo email accounts. Register your blog on search engines like Technorati, BlogCatalog, Alltop, Klout , StumbleUpon and Ice Rocket. Submit your articles to online magazines and ezines that allow you to reference your blog. A little effort in self-promotion will go a long way.
Write What You Know
We all have a passion about something. Begin with what you know whether it’s cooking, hiking, crafts, sports, biking, a hobby, following celebrities, fashion … the options are endless. Once you create an entertaining and knowledgeable voice, they will follow.
Pictures Are A Must
Yes a picture does say a thousand words. And, nothing is more mundane than an article/post that is filled with words. Appeal is important. Make sure you don’t use copyrighted images. There are free photo sites available like Stock.xchng and Jupiter Images that offer royalty-free stock photos.
They’re cool … plain and simple and can add interesting interaction to your website or blog by providing content that complements the material you've created. BUT, be careful not to have an over-abundance of them on your site. Delete unnecessary badges for contests and blog hops. A blog overloaded is a blog that gives the appearance of disarray and less importance. If you write about politics, you can add a widget that follows the political arena. We’re all familiar with the popular ones that hook us up to Facebook, Twitter and You Tube. There are multiple sites that offer free apps like Widgets For Free